Press Release
FOR IMMEDIATE RELEASE
Personal Trainer in a Box
February 10, 2001 (INB) -- Hiring a personal trainer has
always been a luxury of the rich and famous - until now.
Mr. Trainer has released the first,
fully interactive, web-based personal training system, which
includes VHS and CD-ROM video. Unlike static video workout
programs, purchasers of this system continue to receive new,
personalized workouts via the Internet.
"Lots of people would like to hire a personal trainer, but
simply can't because of the expense," explains Matthew
Beeners (aka Mr. Trainer), an ACE-certified personal fitness
trainer with 13 years of weight lifting experience and a
B.S. in Exercise and Sport Science from Colorado State
University. "This system makes personal training affordable
for anyone. Furthermore, purchasers can make use of most
home gym and workout equipment."
The videos are separated into Upper and Lower Body specific
videos, and are available on VHS or CD-ROM. Fitness-minded
individuals can purchase the Lower Body or Upper Body VHS
tapes for $14.98 each, or they can purchase the VHS Package
Deal for $29.96. Upper and Lower Body CD-ROMs are available
for $12.98 each or $17.98 for the package.
Like a personal trainer, the videos and CD-ROMs demonstrate
the right and wrong way to perform exercises. The purchase
includes a password so users can access
the Members Only section of MrTrainer.com, where they will
find "How-To" Photos they can bring to the gym as
helpful reminders. In addition, the Members Only feature
allows purchasers to quickly and easily choose workouts
personalized to their particular fitness levels and goals.
Many other useful resources are available at www.mrtrainer.com:
- Exercise Tips:
- covers topics such as how much weight to lift, how to
treat sports injuries, whether kids should lift weights,
whether to hold your breath while exercising and the
best way to decrease body fat.
- Muscle Locator:
- allows site visitors to mouse over the name of a muscle
group - such as "abdominals" or "trapezius" - and see
exactly where those muscles are located in the human body
via interactive anatomical drawings.
- Free Stuff:
- allows users to subscribe to the bi-weekly Mr. Trainer newsletter, featuring
"Trainer's Tips" and "Doc Talk," which is authored by
William Harrison, MD.
- Members Only:
- directs users to enter a user name and password to access
customized workouts for the upper or lower body, as well as the "How-To" Photos
and other member-extras.
- Resources:
- lists links to other useful websites that offer useful
information on Health, Nutrition, Sports and other
topics.
The site offers unlimited secure transaction processing for all major credit
cards, or by check or money order.
About Mr. Trainer
Matthew Beeners, aka Mr. Trainer, holds a B.S. in Exercise and
Sport Science from Colorado State University. He is also a
member of IDEA and has worked as an ACE-certified personal
fitness trainer at the Fort Collins Club in Fort Collins,
Colorado since February of 1996. With 13 years of weight
training experience, Beeners offers sport-specific training
for several sports, including kayaking, baseball,
volleyball, figure skating, golf, downhill skiing, cycling,
basketball, running, football and tennis.
For more information, visit the MrTrainer website at
www.mrtrainer.com.
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